Footwear News – Butler editorial – February 2018

Butler was featured in Footwear News’ February 2018 edition, p.40.

Click here to read the full article



Butler’s latest kids’ boot design delivers a four-season solution that both shoppers and retailers can appreciate.

By Erin E. Clack

” Butler is taking the multipurpose trend to a whole new level. The Montreal-based brand has introduced a three-in-one waterproof-boot concept designed to take kids through every season. Available in both a tall and short version, it is a snowboot insulated with a breathable liner and temperaturerated to minus 30 degrees. When the liner is removed, the boot functions as an overshoe — constructed with an accordion-pleated design, it stretches to fit any type of footwear and is ideal for wet-weather days. And the liner itself becomes a cozy slipper to wear indoors. The boots, which are manufactured in the U.S., soft-launched on the brand’s website this past holiday season. A full retail rollout will kick off this fall. The tall style (named the Macaroni) is priced at $79.95, while the short version (the Rockhopper) is $69.95. According to Butler’s founder, Marc Kingsley-Poole, the versatile design is the result of going back to the drawing board after launching the original Emperor overshoe boot in 2015. The brand found that retailers weren’t sure how to merchandise it. “They were intrigued by the overshoe functionality but confused as to where to put it on their footwear walls,” he explained. “Should they put it with their winter boots or their rainboots? It was a good learning curve for us.” The brand believes its three-in-one system is the winning solution. “This is something truly new and innovative that can stay on the selling floor year-round,” said Conrad Tappert, who joined Butler as president last year following top executive roles at Converse and The North Face. “We think our boots will be a game-changer for daycares and schools. Gone are the days of kids (and their teachers) losing valuable class time changing in and out of their boots and wet socks.”

Leave a Reply

Your email address will not be published. Required fields are marked *

North America, we’ve got you covered!

From coast to coast, we’ll ship your Butlers for free in both the USA and Canada.

Your cart is currently empty.

Cart totals

Subtotal 0.00$
Total 0.00$


FREE SHIPPING: All orders come with free shipping to customers in the USA and Canada. Butler covers it – it’s that simple. Expect 3 business days for delivery.


LIFETIME WARRANTY: Butler boots are fully warranted to the original owner against defects in materials and workmanship for the lifetime of the product. If a product ever fails due to a manufacturing defect, even after extended use, we will replace the product with the same style, color, and size. This warranty does not cover damage caused by an accident or normal wear and tear.

Please email Butler at including:

  • a copy of the original receipt
  • a picture of the boot
  • a brief description of the defect

We will get right back to you.


RETURNS: Nothing takes care of you like a Butler! If you are not completely satisfied with your Butler boots, you can return them for a full refund.

Please return:

  • within 30 days of receipt
    unworn and in the original packaging
  • enclosed in another box, as to preserve the original packaging
  • with a copy of your original receipt
  • to the following address:
Butler Inc
148 Bryce Blvd

Fairfax, Vermont 05454

Butler Inc
800 rue Sud
Cowansville, Quebec
J2K 2Y3


Your refund:

  • will be issued at the purchase price and applied to the original credit card.
  • will be confirmed to you via email when your credit card has been refunded.
  • Expect 5 business days from the date we receive your Butlers’ for the credit to be applied.


EXCHANGES: Butler has found it simpler for everyone to first initiate a return for a full refund… This way you can place a new Butler order for any style/color/size that you want, and at any time that you want.SHIPPING POLICY

FREE SHIPPING: All orders come with free shipping to customers in the USA and Canada. Butler covers it – it’s that simple. Expect 3 business days for delivery.